Last Updated and Effective Date – February 7, 2025
This Privacy Policy describes the manner in which NHL Interactive CyberEnterprises, LLC, and its affiliates, including NHL Enterprises, L.P., NHL Enterprises Canada, L.P., and the National Hockey League, as well as their independent charities, NHL Foundation U.S., Inc. and NHL Foundation Canada (collectively, the "NHL," "we," "our," "us") use information in operating our websites, our mobile and other apps, and any other service that displays or provides an authorized link or reference to this Privacy Policy (collectively, the "Services").
The official sites and apps of the Member Clubs of the National Hockey League are part of the NHL.com website and the NHL mobile app ("Member Club Services"). This Privacy Policy describes the collection, use, and sharing of information by the NHL. The Member Clubs are responsible for their own privacy policies and practices, and you should review the applicable Member Club's privacy policy for information about its practices with respect to a Member Club Service.
If you do not agree to your information being used in the manner described in this Privacy Policy, please do not use the Services. If you have any questions about this Privacy Policy, please contact us at NHL.com/contact (and select "Privacy" in the subject line) or as described under Contact Us below.
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Information We Collect and Receive.
We collect and receive the following categories of information:
- Information You Provide Directly. We receive the information you choose to provide when using our Services.
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For example, you may directly provide us with information in
connection with certain uses of our Services, such as when you
register for our Services, bid on or purchase products on our
Services, sign up for
NHL.TV , sign
up to receive electronic or other marketing communications,
sign up to learn more about our upcoming events, enter a
contest or sweepstakes, comment on an article, communicate
with customer service or use a chat feature on the Services,
or complete a survey or questionnaire, including:
- Identifiers such as your first and last name, username, mailing address, phone number, date of birth, email address and mobile phone number;
- Commercial information, including payment information and a record of your purchases and services you have obtained;
- Demographic information, such as language spoken, age, gender, race/ethnicity, household composition, income and size;
- Information about your favorite Member Club and Member Club players and other preferences;
- Photographs or videos; and
- Other information about your use of our Services.
- If you use a "share with a friend" or "invite a friend" feature on our Services, we collect your name and email address, as well as the name and email address of your friend. We do not use the names or email addresses of your friends submitted in these circumstances for any purpose other than sending an email on your behalf, unless we obtain your or your friend's consent or receive this information independently. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the email. We rely on you to ensure that you have obtained your friend or family member's consent to share their personal information with us.
- If you apply for a job with us, we will collect your name, contact information and any information you provide to us in a resume, job application, or other job applicant materials. We and our service providers and third-party recruiters use this information to assess your suitability for, and contact you about, current or future job opportunities with the NHL. With your consent (where required by applicable law), we may also obtain personal information from third parties such as background screening companies and employment references.
- Information We Collect or Receive When You Use Our Services. We may also collect or receive information automatically when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. For information on our use of cookies and similar technologies and your choices, please see our Cookie Policy or visit the NHL’s “Cookie Settings” here . This information that we collect automatically may be combined with other information about you and your engagement with the NHL in order to personalize content, communications and advertising based on your interests.
- Information from Third-Party Sources. We receive information from third-party sources such as Member Clubs, Fanatics Retail Group North and its affiliates ("Fanatics"), other Business Partners, publicly or commercially available sources, and social networking services (with your consent where required by applicable law).
We may combine the information we have collected or received about you in different ways, including to develop inferences about you. For example, we may infer information about your preferences for engaging with the NHL and its Member Clubs.
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How We Use the Information We Collect and Receive.
We use each of the categories of information we collect and receive for the following business purposes:
- To provide our Services. We use the information we collect and receive to provide you with the Services you use or request.
- To understand fan engagement across the League. . We use the information we collect and receive, including from Member Clubs and other third-party sources, for performing internal analysis and building models to better understand NHL fans and fan engagement across the NHL and its Member Clubs so that we can customize and improve our Services, advertising and communications. Please see “League Fan Engagement” in the Your Other Privacy Choices section for more information on the choices we provide you. We also conduct surveys to better understand our fans and fan engagement across the League. Our surveys may request demographic information about you and your household on an optional basis. We use and analyze survey responses for the purposes described above and, if applicable, to better understand the make-up and diversity of our fans or as otherwise described to you at the time you take a survey.
We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.
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Third Parties That Provide Content, Advertising, or Functionality On Our Services.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
- Content providers , which may operate contests, sweepstakes, fantasy or interactive games, or public forums on our Services;
- Advertising providers , such as ad networks and other advertising companies, which help us and our advertisers provide ads (on our Services or elsewhere online) that may be tailored to users' interests, including targeted advertising, and to understand users' response to those ads;
- Audience-measurement companies , which help us measure the overall usage of our Services and compare that usage to other online services;
- Social networking services (such as Facebook and X) , which may enable you to log in to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network; and
- Mobile location analytics providers , which use geolocation data to facilitate the transmission of informational, marketing, and public service communications to you.
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Data Subject Rights.
Depending on the jurisdiction in which you live, you may have certain rights as a data subject under local law, including:
- To request to access and/or receive a copy of your personal information, including, where applicable, in a commonly-used electronic format, and to request other information about our data processing practices;
- To request to update or correct inaccuracies in your personal information;
- To request to delete certain personal information in our custody and control;
- To request to withdraw or revoke consent, such as where we are relying on consent as the legal basis to process your personal information (where that concept is recognized) or where we are processing your sensitive personal information pursuant to your consent;
- To request to object to or restrict the processing of your personal information;
- To request us to cease disseminating or to de-index your personal information (if applicable).
Depending on the jurisdiction in which you live, you also may have the right to request to limit the use or disclosure of your sensitive personal information. You can exercise your right to limit by clicking on the "Your Privacy Choices" link here or in the footer of relevant websites and mobile applications. You may also, depending on the jurisdiction in which you live, have rights to opt out of the "sale" of your personal information, the "sharing" of your personal information (for targeted advertising), or all processing of your personal information for targeted advertising. You may also click on the "Your Privacy Choices" link to exercise these rights. Please also review the "Your Other Privacy Choices" section below for more information about how to make these advertising-related requests.
